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Elon Musk has upended Twitter's business. Here's how he could fix it

3 years 10 months ago
Much of Twitter's ad sales team has been fired or pushed out. Large companies from General Mills to Macy's have paused advertising on the platform, with more potentially following suit after new owner Elon Musk's decision to restore the account of former President Donald Trump and other controversial figures. And any cursory scroll of the platform will likely show you fewer big brand ads.

As Twitter staff empties out, users fear the worst for platform

3 years 10 months ago
On Thursday night, following another exodus of Twitter employees, the outage detection site Down Detector showed a spike in users reporting issues accessing the social media platform. A chart of the sharp increase in outage reports was shared by some users on Twitter, appearing to validate a growing fear that the site would struggle to stay online with fewer staff. But that wasn't exactly the case just yet.
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