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Facebook to Run Test Ads in Oculus VR Headsets

5 years 3 months ago

Facebook (FB) will start testing ads inside Oculus VR (virtual reality) headsets. It plans to initially show ads in the Blaston game from Resolution Games. Other developers will join the test at a later stage. 

Bringing ads to the headsets follows Facebook’s previous announcement that it would start testing ads in the Oculus app to offer developers a new way to showcase their products.

“Our primary focus at Facebook Reality Labs (FRL) is to bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives,” Facebook said in a blog post.

In bringing ads to the Oculus platform, the company sees an opportunity to enable new revenue sources for Oculus developers. If developers are able to make money, Facebook hopes the Oculus platform could have a broader range of content and apps. That would contribute to consumer VR going mainstream. (See Facebook stock chart on TipRanks)

Facebook says it will not use people’s private information to target ads. Moreover, it will offer people tools to help them manage what they see. For example, people will have the option to hide specific ads or block specific advertisers.

Tigress Financial analyst Ivan Feinseth recently reiterated a Buy rating on Facebook stock and assigned it a price target of $430. The analyst’s price target implies 29.88% upside potential. Feinseth believes Facebook will continue to benefit from the growth in digital advertising and social commerce. 

Consensus among analysts is a Strong Buy based on 29 Buys, 4 Holds, and 1 Sell. The Facebook average analyst price target of $387.03 implies 16.90% upside potential to current levels.

According to TipRanks’ Hedge Fund Trading Activity tool, confidence in FB is currently Very Positive. The cumulative change in holdings across all 61 funds that were active in the last quarter was an increase of 5 million shares.

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Could Pinterest Stock Be the Next Social Media Profit Machine?

5 years 3 months ago

Pinterest (PINS) is an intriguing social media play to consider right now. It’s a stock that has declined significantly of late, following the company’s recently-released earnings.

Pinterest’s share price has declined from around $90 per share earlier this year to around $55 per share in mid-May. Since then, shares of PINS stock have recovered some of their losses, now trading around $69 per share. (See Pinterest stock chart on TipRanks)

Indeed, it appears many of the bearish factors that investors have been pricing in with this stock, are starting to lose their hold with investors. Concerns about rising interest rates, coupled with economic reopening fears, have driven additional volatility in social media plays of late. Indeed, Pinterest has seen these factors amplify existing concerns about the company’s rate of user growth.

Let’s take a look at what Pinterest reported, and why investors may still want to get into PINS stock at around this level.

Earnings Disappointed Investors in PINS Stock

Pinterest’s recent earnings missed on user growth estimates. That’s the headline that drove PINS stock down by double-digits immediately after the company’s report.

Pinterest reported monthly active users (MAUs) of 478 million this past quarter. This number narrowly missed analyst expectations of 480.5 million by approximately one-half of one percent.

Given such an outsized move for such a small miss, let’s take a look at the company’s other numbers for context.

Pinterest reported revenue growth of 78% this past quarter, on a year-over-year basis. Adjusted EBITDA grew to $84 million, handily beating expectations of $57 million for the quarter. On par, these numbers really don’t look that bad.

However, from a growth perspective, it appears investors will need to put up with EPS losses for a bit longer. Pinterest isn’t yet profitable, and this has become a sticking point among some investors. While PINS GAAP EPS loss of only $0.03 per share indicates the company is essentially operating at break-even, Pinterest did indicate slowing MAU growth may lead to higher losses on the horizon.

Every growth stock needs to be profitable at some point, and investors seem to have priced in profitability sooner than Pinterest can provide.

Here’s why this may not be such a big deal after all.

Long-Term Investors Likely to Be Rewarded with Patience

As with many long-term social media plays, EPS growth can take a long time. Pinterest is likely to do everything it can to accelerate MAU growth. Indeed, this may result in EPS taking a back seat to top line performance for some time.

Like in the case of Facebook (FB), which took some time to generate rapidly growing profits, investors will likely be valuing PINS stock on the basis of the quality and size of its network. These factors will ultimately drive the company’s pricing power over the long-term in terms of advertising revenues and profitability.

Long-term investors may see the company’s results as relatively strong. User growth still accelerated quite rapidly. The bar is being raised higher each and every quarter by analysts, and PINS appears to need to innovate to capture more eyeballs. That’s not new in this space.

For those who believe in Pinterest’s management team, patience with this stock is likely to pay off. Investors need to remember that the pandemic essentially pulled forward growth that likely would have taken place both this quarter and in the future. Pinterest’s overall outlook remains solid, and there should be little concern with these numbers right now.

What Analysts Are Saying About PINS Stock

According to TipRanks’ analyst rating consensus, PINS stock comes in as a Moderate Buy. Out of 20 analyst ratings, there are 12 Buy recommendations and 8 Hold recommendations.

As for price targets, the average analyst price target is $85.89. Analyst price targets range from a low of $65.00 per share to a high of $102.00 per share.

Bottom Line

Wall Street analysts who have pored over Pinterest’s numbers seem to think that the stock is worth about $85 per share. Any stock with 33% upside is worth taking a look at right now.

It’s easy to make a snap decision on the basis of one quarter of results. However, taken in context, Pinterest’s overall numbers look quite good. As long-term investors, particularly in the social technology space, valuing a company on a backwards-looking basis can be a dangerous feat. Such outlooks would not have served early investors in Facebook (FB) well.

Accordingly, staying the course with this stock and buying on dips appears to be a winning long-term strategy for those interested in PINS stock.

Disclosure: Chris MacDonald held no position in any of the stocks mentioned in this article at the time of publication.

Disclaimer: The information contained herein is for informational purposes only. Nothing in this article should be taken as a solicitation to purchase or sell securities.

TipRanks

Should Investors Give Facebook More Face-Time?

5 years 3 months ago

As far as the best social media stocks in the world go, Facebook (FB) has to take the cake. This mega-cap tech giant has posted incredible numbers once again, and is now trading near its all-time high.

Nearly a one-trillion dollar company, Facebook’s size and scale has brought even the most cautious investors into its fold of late. The company’s moat is seemingly impenetrable to outside competitive forces. Moreover, each and every quarter, Facebook seemingly finds a new way to monetize some portion of its business. (See Facebook Stock Chart on TipRanks)

Investors are assessing whether this mega-cap stock still has value at these levels. Let’s dive into what the numbers suggest with this social media giant.

Impressive Quarterly Numbers

Facebook’s recent quarterly earnings blew away expectations, to put it mildly.

On the top line, the company reported sky-high revenue growth of 48% on a year-over-year basis. This revenue growth was driven by an increase in monthly active users to approximately 10 million higher than what was being priced into FB stock prior to earnings.

These stellar numbers were only outdone by the company’s bottom line performance. Facebook reported EPS growth of 93%, posting $3.30 in EPS vs. analyst consensus estimates of $2.32 per share. This company’s cash flow growth was similarly impressive, and resulted in analysts and investors quickly scrambling to re-do their models.

Indeed, these numbers are absolutely incredible, and speak to how successful Facebook has been at monetizing its existing MAU base. Should the company continue to see MAU growth on the horizon, investors may have to re-do their models again and again.

Facebook Is Not Risk-Free

Despite posting otherwise monster numbers, Facebook stock has felt the wrath of the markets as much as the next stock. In fact, during the recent inflation-driven interest rate spike, Facebook saw its stock price drop meaningfully.

Those who bought the dip are looking pretty smart right now.

That said, higher inflation and rising bond yields are a real risk to all mega-cap tech stocks. Facebook now represents a large-enough portion of many index funds to feel the pain of a collective rush to the exits. Should inflation turn out to be structural rather than transitory, as the Fed would like us to believe, investors can bet on a revaluation of growth stocks.

Additionally, investors need to remember that there’s still political pressure to regulate how big tech uses our data and respects our privacy. Facebook has been in the crosshairs of a number of privacy-related scandals in the past. While bullish investors may have short memories, these are risks that can resurface at any point in time.

The thing is, Facebook’s valuation relative to its mega cap tech peers is reasonable. In fact, according to my models and those of a number of analysts out there, Facebook’s potential upside is among the best of its large-cap brethren.

Accordingly, there may be a slightly higher margin of safety with this stock. However, as always, investors should remember to diversify their holdings across a basket of high-quality stocks.

What Analysts Are Saying About FB Stock

According to TipRanks’ analyst rating consensus, FB stock comes in as a Strong Buy. Out of 34 analyst ratings, there are 29 Buy recommendations, 4 Hold recommendations, and 1 Sell recommendation.

As for price targets, the average analyst Facebook price target is $387.03. Analyst price targets range from a low of $275.00 per share to a high of $460.00 per share.

Bottom Line

Facebook has built an otherwise-impressive ecosystem. The company continues to provide top and bottom line growth, with emphasis on the latter. As far as cash flow-generating machines go, Facebook is one of the most successful in the mega cap tech space.

Accordingly, it’s hard to bet against Facebook right now. This is a company with tremendous long-term growth potential from here. And with the winds seemingly in Facebook’s favor right now, investors may simply want to hang around for the ride.

Disclosure: Chris MacDonald held no position in any of the stocks mentioned in this article at the time of publication.

Disclaimer: The information contained herein is for informational purposes only. Nothing in this article should be taken as a solicitation to purchase or sell securities.

TipRanks

Top Stock To Buy Now? 4 Social Media Stocks To Watch

5 years 3 months ago
4 Top Social Media Stocks To Watch Today Social media stocks have been on the rise in the stock market over the past few years. After all, it has become an integral part of our lives. Certainly, the coronavirus pandemic has accelerated the growth in social media as traditional in
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Shopify to Expand Shop Pay to Facebook, Instagram and Google

5 years 3 months ago

Shopify (SHOP) has taken the initial steps to make Shop Pay a preferred checkout system for all merchants. Starting this summer, the payment system will be available to all U.S merchants selling items on Facebook (FB), Instagram, and Alphabet (GOOGL) by the end of the year.

The expansion drive beyond the confines of the Shopify ecosystem is part of the company’s strategy of targeting more than 1 million merchants. The company is especially targeting merchants who don’t use the Shopify Online store. (See Shopify stock analysis on TipRanks)

Shopify plans to make Shop Pay more accessible to independent brands to strengthen its user base. Once integrated, it will be the first time that a Shopify product is available to non-Shopify merchants, marking an important milestone in making commerce better and easy for everyone.

“Shop Pay makes that process fast and simple, and the expansion to all merchants selling on Facebook and Google is a mission-critical step in bringing a best-in-class checkout to every consumer, every merchant, every platform, and every device,” said Carl Rivera, VP, Product, Shopify.

Some of the benefits that merchants stand to enjoy include fast and secure payments with a 1.72X higher conversion rate than in typical checkouts. Consumers also stand to benefit given Shopify’s tracking service for tracking purchases and receiving updates.

Rosenblatt Securities analyst Mark Zgutowicz has reiterated a Buy rating on the stock with a $1900 price target implying 43.8% upside potential to current levels. The analyst expects the company to report earnings per share (EPS) of $10.21 for the second quarter of 2021.

Consensus among analysts is a Moderate Buy, based on 13 Buys and 9 Holds. The average analyst Shopify price target of $1491.10 implies 12.9% upside potential to current levels.

SHOP scores 9 out of 10 on TipRanks’ Smart Score rating system, indicating that the stock has strong potential to outperform market expectations.

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TipRanks

Is Snap Stock a Buy?

5 years 3 months ago
Two years ago, Snap (NYSE: SNAP) appeared destined to watch its business be eroded by the 800-pound gorilla of social media, Facebook (NASDAQ: FB), as the growth in its user base stagnated. However, improved monetization, proprietary content, and augmented reality (AR) have chang
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Biden to name Big Tech critic Khan as U.S. FTC chair -sources

5 years 3 months ago
President Joe Biden will name Lina Khan, an antitrust researcher focused on Big Tech's immense market power, to chair the U.S. Federal Trade Commission, sources said on Tuesday, a key win for progressives who have pushed for tougher laws to tackle monopolies and growing corporate power.
Reuters

3 Great Stocks for Your IRA

5 years 3 months ago
IRA accounts may not seem like the most powerful retirement accounts, with current annual IRA contribution limits set at $6,000 plus an additional $1,000 for those 50 and older. But they can be surprisingly robust wealth-building machines. It helps, of course, to have your IRA in
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