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Facebook Ordered to Sell Giphy by CMA – Report

4 years 10 months ago

Facebook owner Meta Platforms (FB) has been ordered by the UK competition authority to offload Giphy, a platform for animated images. Reuters reports that the Competition and Markets Authority (CMA) believes a merger of the two will reduce competition in the social media space by allowing Facebook to add to its significant market power. FB shares fell 4.01% to close at $324.46 on November 30.

Facebook is a social networking company that develops applications that enable people to connect through mobile devices and personal computers.

Facebook - Giphy Stalemate

The competition watchdog has also warned that Facebook's acquisition of Giphy reduces competition in the display advertising segment. Facebook acquired Giphy in 2020 for about $400 million, as it sought to integrate its operations with its photo-sharing app, Instagram. Giphy has made a name for itself by offering a platform for making and sharing animated images of GIFs. (See Top Smart Score Stocks on TipRanks)

Stuart McIntosh, the chair of the independent investigation on Facebook-Giphy for the CMA, insists that the business combination reduces a significant challenger in the display advertising market. Consequently, pushing Facebook to divest Giphy will go a long way in protecting millions of social media users, according to the investigation. Facebook offloading the unit is also expected to promote competition and innovation in the display advertising space.

Reuters reports that Facebook disagrees with the decisions and plans to appeal the CMA's decision. This is not the first time the social networking giant has found itself at a crossroads with the CMA. In October, the company was hit with a $70 million fine for breaching an order pertaining to the Giphy acquisition.

Stock Rating

In October, Bank of America Securities analyst Justin Post reiterated a Buy rating on the stock with a $400 price target, implying 10% upside potential to current levels. According to the analyst, Facebook rebranding to Meta is a step in the right direction, as it affirms the importance of the company's non-Facebook apps, such as Instagram and WhatsApp.

Consensus among analysts is a Strong Buy, based on 29 Buys, 5 Holds, and 1 Sell. The average Meta price target of $406.31 implies 25.23% upside potential to current levels.

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5 Top Social Media Stocks To Watch In December 2021

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Why Meta Platforms Stock Dropped Today

4 years 10 months ago
What happened Shares of Meta Platforms (NASDAQ: FB) -- the artist formerly known as Facebook -- tumbled 3.5% in Tuesday afternoon trading, as of 3:20 p.m. ET, after Reuters reported that Britain's Competition and Markets Authority (CMA) has ordered the company to divest itself of
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FB Makes Notable Cross Below Critical Moving Average

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Meta Postpones Ticker Change till Q1 2022

4 years 10 months ago

Meta Platforms, Inc. (FB), earlier known as Facebook, announced that it has postponed the change of the ticker symbol of its Class A common shares till Q1 2022.

Earlier, the company had stated that the ticker symbol will change from FB to MVRS on December 1, 2021. 

Meanwhile, Meta's Class A common stock will continue to be listed on NASDAQ under the ticker symbol 'FB'. (See FB stock charts on TipRanks)

The company will announce more details at the time of the ticker change in the first quarter of 2022.

See Analysts’ Top Stocks on TipRanks >>

Wall Street’s Take

Consensus among analysts is a Strong Buy based on 29 Buys, 5 Holds, and 1 Sell. The average Facebook analyst price target of $406.31 implies 20.2% upside potential to current levels.

Bloggers Weigh In

TipRanks data shows that financial blogger opinions are 93% Bullish on FB, compared to a sector average of 69%.

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CMA Wants Meta To Sell Giphy

4 years 10 months ago
(RTTNews) - The Competition and Markets Authority in the UK has concluded that Facebook's acquisition of Giphy would reduce competition. The CMA found that Giphy's advertising services had the potential to compete with Facebook's own display advertising services. Facebook termina
RTTNews
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