Apple's "1984" commercial remains a famous model for Super Bowl advertising. Yet part of the Ridley Scott-directed ad's impact had to do with the element of surprise, as viewers were jolted by its dystopian vision.
Donald Trump bashed Eaton, an industrial conglomerate with its roots in Cleveland, on the campaign trail because it merged with an Irish company a few years ago and then moved its headquarters out of Ohio to Dublin, Ireland.
Elizabeth Warren is not cool with the eye-popping $285 million Gary Cohn is collecting from Goldman Sachs on his way to becoming President Trump's top economic adviser.
T-Mobile may have just pulled off a bigger trick than getting you to switch your phone service: thanks to their Super Bowl commercial, people are praising Justin Bieber.