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Disney's battle plan: 'Avengers: Infinity War' spills off the screen

8 years 5 months ago
Marvel's "Avengers: Infinity War" marks the payoff to a decade's worth of work by the studio. For the Walt Disney Co., it's part of a master plan that wrings value from entertainment content -- and the studio's diversified portfolio of brands -- across an assortment of areas, spilling off the screen.
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19 minutes 53 seconds ago
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